Joumana Kassem

Administration Director

Dubbed the “right hand” of the chairman, Joumana has been reshaping the way the Yafi family navigates its entrepreneurial dealings for over 22 years. Indeed, she began her career working as a personal assistant to the chairman of the firm, Aref El Yafi, in November 1997, and has proven to be invaluably instrumental in executing the firm’s higher vision of sustenance through integrity by adding incremental value through her impeccable work.

Joumana has been demonstrating for years her strong organizational abilities and aptitude for client details. She soon took over all account opening and titling, legalities, money movement, check requisitions, and became the primary contact for the chairman, and eventually the firm. Joumana compiles and reconciles monthly reports for the firm’s most complex private dealings. At Yafi Capital, she manages the intricacies of the funds, real estate dealings, and traditional exchange-traded securities with equal poise. Needless to say, Joumana is a powerhouse of the firm.

Although Lebanon is her home where she was born and grew up, Joumana is originally from Palestine. She holds a degree in Business and Office Practice from Sibline Training College (SCT), as well as a BT3 Accounting degree from CIS College. Ambitious and driven as she is, she has persevered to obtain a Master’s Degree in Business Administration (MBA) from the Arab Open University (AOU) in Beirut without putting a halt to her career, and although she finished the courses of her first year, she postponed the rest of her studies due to her career being too demanding.

As the Administration Director at Yafi Capital, Joumana continues to contribute to Yafi Capital’s position as a lead innovator in the family office space through her leadership and commitment to perfect execution. Her energy and passion extends into varied activities, including being a key manager in our real estate sector where she has proven to be extremely instrumental in the sales department.

When she is not being the leader that she is at work, Joumana likes to fill her days with swimming when the weather permits, as well as being a loving aunt to her nephew.